Virals Meet Politics

I’ll let the content speak for itself.

The video:

The article: Scatological attack on Stephen Harper’s record goes viral

The awesome website that, believe it or not, doesn’t even scratch the surface: ShitHarperDid.com.

Beware of a public with tools to create its own media.

It’s No Longer OK To Be A Corporate Jackass

Pardon the inflammatory title, but I think people are missing the point with the latest “jailbraking”, lawsuit and Anonymous-action debacle with Sony.

Quick summary:

A guy buys a Playstation 3. He then plays with the internal workings of the machine in order to get it to do even more stuff than it could before. Sony sues him for it… an action that, frankly, is hard to morally justify even if you can show paperwork that makes it legal to do so. Anonymous attacks Sony websites and starts harassing Sony executives.

In case you missed it: Sony is suing him for modifying a product that he owns. He didn’t “license” or “lease” or “rent” that product. He owns it. Apparently, that doesn’t mean what it used to, because even though he owns that product he isn’t allowed to do with it as he pleases. That’s like a food manufacturer suing you for distributing a unique recipe, or an auto part manufacturer suing you for using car parts in a different brand car.

That’s it in a nutshell.

Ars Technica recently covered the story with a focus on how people have been able to get information on these executives. To me, this focus is completely uninteresting. Detectives have been able to get personal information on other people since before electricity was discovered, and always will.

Others have focused on the specific actions of Anonymous, and whether “they” went “too far”. That’s a fun philosophical debate if you really want to kill a few hours, but doesn’t actually have anything to do with what happens next.

That’s the key: what happens next?

This latest round of attacks by “Anonymous”, the general banner for “whatever random people got ticked off enough to target Sony executives for being a bunch of jackasses”, is becoming par for the course. You can’t stop it. Anonymous isn’t an organization. It’s just the phenomena of a bunch of people acting out. They don’t know each other, they don’t “keep in touch”, and there is no leader. YOU are Anonymous.

So, if a corporation tries to hurt random people, the members of that corporation can expect backlash. This is the world we live in.

While I’m not crazy about “mob mentality” or “mob rule”, I understand why it’s starting to happen. After Enron demonstrated to the world that corporate executives are above the law even when they seriously harm people, the notion of random people being sued for doing things that hurt people only in the vaguest and most esoteric sense is more than the average Netizen is ready to handle. People who do real harm are immune to punishment, and people who do largely theorhetical harm are lynched by the system.

Since there is no government mechanism for maintaining the balance, mob rule rises.

I don’t have a solution to the problem, but I do know that we’ll see more and more of this. It will go a bit further every time. Executives responsible for random smack-downs on the public can expect more and more backlash.

For those of us that have nothing to do with this conflict on either side, expect to be caught in the crossfire. You will be able to do less on the Internet tomorrow than you can today in order to keep executives safe from being held accountable by Anonymous. Corporate services you wanted to use will go down occasionally due to Anonymous attacks. The trend will continue.

The solution? Maybe more transparency in the corporate structure, more accountability… or maybe a completely new model under which to build a business. Ah, but this is my stop folks… I’m not really the “ingenious solutions” guy, just the “understanding what the hell is going on” guy.

Virtual Choirs and “Actual” Connections Online

The Concept: users submit videos of themselves singing a part of a choir song.

The TED Talk:

Eric Whitacre’s Virtual Choir – ‘Lux Aurumque’:

UPDATE: Eric Whitacre — Sleep (Virtual Choir 2.0):

Petite Lap Giraffes – Viral Marketing Done Right

Everybody loves fantasy, but nobody likes to be made a fool.

When I blogged about Spiral Moon Media Inc.’s recent viral attempt, I left it about as ambiguous as the company itself left things. Is this for real, or is this a prank? What’s going on here?

The difficulty is that people are going to get angry. If a person sees the video, spends time thinking about how stupid this whole thing is, and then discovers that it was just an ad for Spiral Moon Media, there’s a reaction at that moment. What you WANT is: “Gee, that’s great! I’ll hire them!”

In the case of the “Share The Air” viral campaign, I don’t think that’s the reaction being generated. I try not too swear too much on this blog so I won’t type out what people’s reactions are.

Take, by way of contrast, Opulence, I has it:

Dogs playing poker. Gold grapes. A miniature giraffe. Plus, as an added bonus, an entire hoax website for Sokoblovsky Farms, “Russia’s finest purveyors of petite lap giraffes.”

The website itself has gone viral, and people find it completely awesome whether or not they think it’s real. But… why?

When you “peek behind the curtain” and see the wizard back there, you smile and laugh along with him. He wasn’t trying to trick you. Rather, he was putting on a show for your benefit. This was about you, not him. More to the point:

  • If you call people stupid, they’ll hate you.
  • If you call people smart, they’ll love you.

This is true whether they are, in fact, smart or stupid. It’s also true if they actually believed the deception or not.

Also see The North American House Hippo:

Respect the audience at all costs folks.

Hmm. This has to be the cutest blog post I’ve ever done.

Serious Prank or Viral Marketing?

Some are debating whether or not this recent proposal by “Rachel Sequoia” is an actual pitch to VCs at Venture Capital Fundraising Club of Silicon Valley (VCFC), or if it’s just a prank.

To me, that’s not the real question. The character of “Rachel Sequoia” is obviously not genuine and neither is the presentation. The real issue is whether:

  1. This is an activist prank to comment on the constant quest of capitalism to make us pay for what we once got for free. (See The Yes Men for a good example.)
  2. OR… is this some marketing group trying to create a viral video business?
  3. OR… is it just some wacky kids having some fun?

I wonder… does it matter?

If so, why? How does that knowledge actually change the content?