Archive for September, 2008

Business in Virtual Worlds News Roundup – Sept 8-14 2008

Headlines about virtual worlds just from the past week.

I have to admit that there’s a lot of non-news news here. If you’ve been following things from one week to the next many of these stories simply read as “more of the same”.

So I’m going to violate the #1 rule of web 2.0 and advise you to just pull what you need out of this and don’t worry about spending ages on this post. Yes, I know, I should be flogged for not trying to force my readers to spend ages on my website. (You can swing by the Lab if you want.)

Anyhow, give it a quick skim, see what your eye gets drawn to, and spend a little extra time under Nerds Only – big stuff there this week.

Past weeks:

Disclaimer: As with everything on my blog, the opinions expressed here are mine and do not reflect on Clever Zebra, the vBusiness Expo, my friends, my family, Dracula, Bubba Ho-Tep, etc etc etc… k here we go:

Business

“MySpace Meets Second Life:” Hangout.net Launches at TechCrunch Conference
A winning business concept, or just a mashup of two buzzwords? You decide:

Virtual look at real problems
A quick look at the innovative prototyping being done at the Children’s Memorial build in Second Life.

Virtual Worlds: Big Business for Kids’ Games
Whoop, look out, the mainstream is starting to notice! (Well, as mainstream as Tech News World is…)

DMCA notices in Second Life: A practical example
Tateru Nino of Massively tells the tale of this intellectual property battle in great detail.

Precious Moments Launching Precious Girls Club Virtual World, Book Series
Precious Moments, a 30-year-old figurine and collectible brand, is shifting radically toward a book series and virtual world (preciousgirlsclub.com).

Grady College Exits Second Life; Leaves Assets Behind
Note: they’re not leaving, they just realized they didn’t need to pay $200/month for an island. It’s a typical story. Building big in virtual worlds doesn’t mean you’re doing something right… in fact, often it’s the opposite.

RobotGalaxy Gets $5M+ to Build Kids Virtual World
Neat USB-linked build-your-own-robot toys that will, I guess, have a world now.

The Relevance of Relevance. Winners and losers in the kids VW space
Nic Mitham crunches some numbers. Commence arguing about his conclusions… wait for it… wait… NOW!

Mytopia Goes Mobile
Mobile is the new black.

Using the virtual world of Second Life to snag young IT talent
Adequate article as an overview, although a bit disappointing that he didn’t interview the employment agencies that use the technology.

Quick Stats: Weblin Hits 1 Million Users, 10k Downloads/Day
This week there were a few statistics like this. We really, really need a way to verify this stuff…

Ford Uses Leading-Edge Virtual Lab To Deliver Increased Comfort, Visibility And Quality
Practical use cases for CAVE technology (mentioned last week) and ROI for virtual spaces via competitive advantages.

Training and Education

Kelley School of Business, its executive education program to unveil virtual campus in Second Life
Notice the focus on executive education. We’ve done exec bootcamps in the past too, and have received some interest along those lines lately. Growth area.

Freshers get virtual look at campus life
The Dublin Institute of Technology offers a virtual campus tour. We’re very close to the point where these things are just assumed.

FableVision Developing in Poptropica
An kid’s educational world is expanding. Included here because you really should check out Poptropica as an example of incredibly well-implemented interface design.

‘Second Life’ transforms classroom
A kind of limp “I’ve already made up my mind but if we MUST discuss it..” look at how virtual worlds affect education. There’s better material out there, included just for completion’s sake.

Ethics program enters virtual world through Second Life
Specifically focused on Health Care Ethics from University’s Nevada Center for Ethics & Health Policy. Article foolishly uses the term “first”, but otherwise is a good read.

Students warp to class in Web’s ‘Second Life’
Matrix and Trek references. I… yeah.

Government and Military

Former US Secretary Of State Albright Speaks In Second Life
Topic: “the emerging global and transnational challenges of the 21st century and how the next generation of young leaders can contribute to developing innovative strategies to meet these challenges”.

Log on to virtual St. Louis
Your municipal tax dollars at work. It will be interesting to see how this gets used, going forward.

MindArk Working on Wills for Virtual Property; Swedish Government Implementing Virtual Taxes
Just what we need – more separation of “virtual” and “real”. Just tax people on revenue they see in your country’s currency in the same way you would tax any other income. Don’t over-complicate things here.

Marketing

Pratchett heads to Second Life
Themed quiz nights, special events, fancy dress competitions and a treasure hunt. These guys did their research on what works in Second Life.

Virtual Greats’ Snoop Dogg and Incredible Hulk Goods Launch in Gaia
Yet another reminder that marketers take virtual spaces seriously. The “Snoop Dogg” team are world-class, so when they move you pay attention.

Building “Virtual Worlds” for the Preschool Set with Tribal Nova
A world aimed at 3-6 year olds. Interesting thoughts here on interface design.

ESPN takes play by play to virtual world
Lots of press on this, but no screenshots or demos. Let’s reserve judgment until we see the implementation.

Gaming

Playce: A Mirror World for Games
“Mirror World” = replica of the real world. Sounds like a winning business concept. Niche markets rule! (Click the image for an artificially blown-up screenshot… nothing really released from them yet except for thumbnails.)

Motörhead Frontman Lemmy to Launch Own Private Army Inside Virtual World Entropia Universe
Every time I think Motörhead is dead they do something awesome out of the blue. You’ll remember these guys from their 1980 hit single Ace of Spades (video link).

Nerds Only

Openlife Grid Partners with RealXtend
Openlife Grid + RealXtend = extremely promising! Makes me wonder who will come out with a well-packaged “run your own connected world” system first: them, or the Linden Lab / IBM team. The race is on!

Fatfoogoo Brings Micropayments to Sun’s Project Darkstar
This is actually kind of huge. Sun’s Project Darkstar is already extremely promising, but now having commerce integrated like this… we already knew they were going to be big, but clearly we should be using words like “gigantic”.

Video: Samsung’s Mobile Immersive Virtual Outreach Navigator
Just a concept video, but a pretty cool one showing tech close to production.

[TC]2 Releases Avatar Creation Engine
They’ve scanned over 10,800 individuals from ages 18-65+ in all heights, weights, and ethnicities for use in virtual spaces. Handy!

Newbs Only

Virtual World Elevates Social Networking
ClickOn Detroit discovers There.com for the first time. Calls it a “web site”.

Corporate America sets up shop in Second Life
Mostly about CIGNA Healthcare in Colorado.

Getting up close and very personal online
A peek at the sex industry of virtual spaces.

Sociological Oddities

Nagy Gyula Galeria Launches in Second Life
This story will appeal to you if you travel in artistic circles. This is a big display of Nicolas Schöffer (1912-1992) work, who did a lot of the early “Cybernetic Art”. Check it out in SL. (SLurl)

Telstra plasters Uluru in Second Life
They built a little virtual bar and adspace next to the Uluru build – if you’re not an Aussie you might not understand the controversy, but if they tried to do that next to the real Uluru, Telstra would be in some serious legal trouble. Another story here and here.

Online Behavior Study: Racial bias in the virtual world. Who would’ve thought?
Interesting study in both There.com and Second Life.

Virtual September 11 memorials bring back memories, emotions

Video – SLCC 2008

The latest from Draxtor Despres:

what a short but EXCITING trip Draxtor took to Tampa this year. He met friends, colleagues, creative people, weird ones, just like himself….out of hours of footage he was able to condense this short report. Yes, DD is still recovering from staying up past 10pm, his usual bedtime…

It’s so weird seeing Second Life people in the flesh. They all look so… I mean the rendering is great, don’t get me wrong, but they look fragile… like if I dropped a building on them it would actually squish them or something… very strange.

Building the Business Lab

Last week I had mentioned that I was planning some experiments to answer two questions:

  1. Can I design new tools that enable new ways for small business to work?
  2. How many ways can I experiment directly with selling a real-world product in Second Life?

These are not small questions! As things are developing, I’m facing the possibility of this consuming the entire blog. That doesn’t help anybody: the content that already goes here gets lost in the shuffle, and the experimental results end up a disorganized mess.

So I’m building out a space at http://www.CalebBooker.com/lab. Currently all you can do there is join the mailing list, which I encourage you to do! We’ll be organizing events, seminars, and analysis of various experiments, but for this to work it needs to be a two-way conversation. Results are sometimes measured in sales, but often in Second Life they’re based on how well ideas are received. This means that your opinion will really count, and joining the mailing list is the first step to really influencing what happens here.

Who Is This Really For?

Join the list if any of these apply to you:

  • You currently have a business in a virtual world.
  • You want to build a new online business.
  • You own a real-world business but haven’t found a way to reach into the virtual world.
  • You have an idea but aren’t sure how to implement it.
  • You have a vested interest in the applications of virtual worlds for business.
  • You’re familiar with web marketing but aren’t quite seeing how virtual worlds tie in.

If any of this sounds like you, you’ll want to come to the lab. See you there!

The Latest From realXtend

I checked in with realXtend over the weekend. They’re up to version 0.3 now, and showing some serious promise.

For those of you unfamiliar: this is a virtual world technology based on Second Life. They’ve added some major features, including “meshes” (the graphic component almost every 3D environment but Second Life uses) and the ability to import and export everything from avatars to objects. They even include some great tools for working with standard 3d applications.

Launching the server was as easy as launching any other application, and in no time I was walking around a world on my hard drive. I was able to log into a remote demo server as well, and exported my avatar onto their server with no problems.

Modifying avatars in this thing is fantastic. Everything is pull-down menus and buttons, making it very easy to browse content. Clothes look awesome, actually draping on your avatar in a very realistic way. You can even tweak the way it handles animations, changing your posture and walk speed, and you get extremely fine control of the way you look right down to the length of individual fingers.

I could go on about the features, but I’ll let the video tell the story:

When these guys hit 1.0 the web will quake. (For more background on realXtend, check out this most excellent article at UgoTrade.)

Business in Virtual Worlds News Roundup – Sept 1-7 2008

Headlines about virtual worlds just from the past week.

This is a big news week, partially because everybody waited until during the big conventions to make announcements. Lesson being: this is a rotten week to make an announcement guys. You get lost in the shuffle. Even the biggest announcements are dwarfed by the sheer volume.

Believe it or not I cut out a lot here. Massive numbers of articles that might apply didn’t make it because they were either A) old news sold as new, or B) rumor/unverified/blatant ads. Inevitably things that should be here didn’t make it, and things that should have been cut weren’t… but after many hours of sifting through everything I’m done and it gets published as-is. Man, I’m seeing double… I’ve got to find better ways to spend my weekends…

Past weeks:

Disclaimer: As with everything on my blog, the opinions expressed here are mine and do not reflect on Clever Zebra, the vBusiness Expo, my friends, my family, the Hostess Munchies, Molson Brewery, etc etc etc… k here we go:

Business

Convention Shows There Is A World Outside Second Life
Second Life Community Convention (SLCC) in Tampa – 800 people

That’s a Wrap: 1,300 Participate in 2nd Annual VW Expo
1300 in Los Angeles at the Virtual Worlds 2008.

A third life for marketing in virtual worlds
… oh, but here we’re saying SLCC only saw 400. Enh, who knows. Regardless, SLCC as an event seems to have received more press. Most stories about the VW 2008 were focused on specific announcements, with the expo itself as an afterthought. Hmmm… something in the way the content is presented I suppose. Worth further study.

IBM Drinks Second Life Kool-Aid, Makes More For Lotus Users (IBM)
IBM integrates some secure instant messaging tools (Sametime) into Second Life. Here, check out the totally nerdtastic video:

Will Second Life Transform the Way We Do Business?
A general article touching upon meetings, events, education, training and recruiting. It’s also a reminder that librarians seem to be very, very interested in Second Life. I must remember to interview one and really get a deeper understanding about why…

Health Care Providers Begin To Branch Out Into Second Life
A very well-researched article about various health care companies. There were a few projects I hadn’t heard of yet here. Worth a read.

Random House Group Hosts E-book Exhibition In Second Life
Many people don’t realize that ebooks get ISBNs, and are ordered and cataloged through distributors just like physical books. This is really a promo event for the Sony Reader but probably worth your time if you want to find out more here.

Journeys: A Virtual World Mashup With Real-World Destinations
Flickr + Yahoo Maps = Journeys. Might be serious competition for Lively, but it’s too early to tell. Worth jabbing with a stick for a few minutes, but I wish they wouldn’t force me to log in… Myrl is starting to sound like a good idea.
Journeys early screenshot

Rivers Run Red Enters Exclusive Partnership with Linden for Immersive Workspaces
Another re-broadcast news story. Anyhow. A purpose-built immersive workspace needs to be built for SL to compete with Qwaq, no question, but without having seen it myself it’s difficult to endorse the idea. For all we know it could be great or a complete disaster. Rivers Run Red projects have seen mixed mixed results, so jury’s still out on this one until we can do live demos ourselves.

The Venue Network Begins Beta Testing for Enterprise Events in VenueGen
Kind of a press release. VenueGen is going to be an on-demand browser-based virtual venue space… but no screenshots, no video, so no clue about it.

Virtual Job Candy Launches Office and Interview Space in Second Life
Another virtual world services organization that, eventually, launches a virtual world presence.

3Di Announces Browser-Based Open Viewer for Virtual Worlds
It’s not the first, but previous attempts were indie products. Hopefully this one will stick. Here’s the English-language website.

Linden Lab positions Second Life as cost-effective telepresence
More on what makes Second Life different than “telepresence” (despite the title’s implication), and musings on the business applications for Second Life, including meetings, interviews, and project collaboration. (Link to the video interview you’d be much more likely to watch if ZDNet allowed embedding instead of locking down their content like a bunch of pre-Web 1.0 old-media fossils.)

Think the property market’s in a state? Be thankful you live in the real world
A pretty decent cost analysis of virtual real estate.

Training and Education

Border Crossing: Future Canadian Border Guards Train In SL
28% improved result with the simulation. Not too shabby! Check out the video:

Second Life used to teach foreign languages
Yes, it is. Easy to illustrate things there, after all.

Global Kids’ Will Launch Cutting Edge Second Life Curriculum in Tampa and Los Angeles
A great retrospective on Global Kids’ virtual world efforts. Too bad nobody wrote a post-analysis of the announcement. Check out Global Kids, they do good work.

Altadyn Offering Meet in 3D Promotional Packages
Another attempt to make 3Dxplorer practical and easy to use. A “Meet in 3D” button seems like a move in the right direction.

Government and Military

Taking intelligence analysis to the virtual world
Another story on A-SpaceX, the intelligence community’s virtual world / social network mashup.

MyBase, 3D On-line Training Environment Software
Some official documentation on the U.S. Air Force’s latest project. Pretty hot stuff!

Marketing

There.com Launches Mac Platform, Lightweight IM, and Facebook Integration
Wow, that’s a lot all at once. There.com is playing their A-game.

Twinity moves to public beta
“Public beta” = “open, but with tiny bugs”. Today’s a good day to try it out, I’d really like to hear what you have to say about it.

Club Penguin gets it right
A great writeup from the Denver Post (I know!) about why Club Penguin was worth Disney’s $700M.

Multiverse touts extensible virtual-world effort
Kind of a re-packaging of old content here (the only real news is that they’re packaging everything under the name “Places”), but in case you hadn’t heard: they’re going to replicate a bunch of real world places. Times Square is pretty impressive, worth checking out.
Times Square in Multiverse

Twentieth Century Fox Licensing & Merchandising and Multiverse Announce ‘Buffy the Vampire Slayer’ Virtual World
Sounds like a winner. The show’s been off the air just long enough for everyone to forget just how depressed they always felt watching it, it’s filled with guilt-free killing, and it’s a great way to sell DVDs. I’m very interested in seeing how the Multiverse platform holds up here.

Multiverse Begins Development of Titanic Virtual World
Ah, there we go! I knew there had to be a third Multiverse story out there somewhere…

DinoKids Opens to Public for Demo
Yet another kids world.

Cartoon Doll Emporium to Launch CDEBoys; Partners with Wix.com for Mooyaka
… and another.

Dizzywood Hits 500K Registered Users
Flash-based kids worlds continue to rock the Casbah.

Webkinz World is Now Worldwide
I knew Webkinz would be big but they’re proving to be a monster! Last year I had to go to a specialty gift shop downtown to find one for my daughter – who was the only kid in the neighborhood with one. Now even the pharmacy on the corner keeps them in stock, and every kid in the neighborhood has at least three. Madness.

Gaming

PayByCash Launches Virtual Ultimate Game Card
A prepaid card that covers over 200 worlds. Pretty handy service – if I was an entertainment world builder I’d probably sign my world up.

Can You See Me Now?
(via Kzero) Can You See Me Now? is a game that happens simultaneously online and on the streets. If you follow blogs like this one you’ve probably heard the term “Augmented Reality” knocked about here and there. This is the very definition. Check out the cool video:

Nerds Only

The Electric Sheep Company Opening Webflock to Third-Party Developers
Although we had expected that web-based worlds would be big, I don’t think any of us expected a downright glut of them. There are dozens! By opening it up to 3rd party developers, The Electric Sheep Company is making a critical step for survival. Success online these days is measured largely in how well a company plays with others.

Forterra Adds COLLADA Support to OLIVE
COLLADA is a widely-used 3D object file standard, and OLIVE is a great simulator. A match made in heaven.

Vivox(R) Announces Vivox Open Initiative to Drive Innovation and Expand Reach
Last week I commented on the BabbleStream story: “Make or break here would be if they opened up the API so that people could start integrating the tool without the input of individual platform builders.” Gosh, I guess the gods were listening… can’t wait to see what new voice tools get developed here. It would be extra exciting if some 3rd party company formed around a really unique niche application for the technology. Someone make the killer biz app!

VastPark Developing Open-Source, Web-Based Player; Announces Educational License and Developer Program
If you haven’t checked it out already, spend a little time with VastPark. It’s the world’s most underestimated platform, and this is just another bit of proof.

Second Life mobile beta soars
Vollee’s big SL-on-a-cell release. Lots of hoopla here.

SceneCaster Announces Support for COLLADA
Scenecaster makes a smart move and supports a big 3D standard. Now if they could find someone to start selling specific applications for their technology they’d be in business.

The Empire Strikes Back as Second Life Announces Instant Messenger SLim
Another story about SLim, the upcoming instant-messaging client that lets you interface in voice and text with Second Life without the 3D. Screenshots!

Vivaty Rolls out Firefox Support, New Scenes, and Early Facebook Gift Integration
Good news about Firefox… it was quite the hack trying to get it to work before.

Newbs Only

The Ethics of a Sex Life in Your Second Life
Guys, it’s the same as the ethics of phone sex. New technology doesn’t necessarily change the rules every time. Why do we make life so complicated…

Sociological Oddities

Teleport to Israel Through Second Life
What I found interesting about this bit wasn’t just the way funding came together, but how the story came together. A reporter was checking it out, happened to run into someone, casually mentioned they were interested in writing about it, and suddenly they were talking to the creator. Try that in Web 2.0.

The kids are taking over virtual worlds
I love this title! Think about the presupposition: “Virtual worlds have, up to this point, NOT been for kids!”

Linden Lab put the bullet in ad farms
What I find fascinating about “ad farms”, those plots of land filled with blinking/spinning/animated towers of ads that blight the landscape, is how it compares to real-world urban planning, zoning laws, etc etc etc. Big topic, not good to get into in a newsreel… some other time.

At ESPN, Play-by-Play Goes Virtual
I’m kicking myself for not predicting this. OF COURSE they’re doing this… a new in-depth football simulation has been released every year (see MADDEN) since the 90s. Image courtesy of the New York Times… who will probably ungratefully fuss over the repost but we’ll cross that bridge if/when…

What a week!