Comments on: ROI in Virtual Worlds – Anatomy of an Avatar http://www.calebbooker.com/blog/2009/02/03/roi-in-virtual-worlds-anatomy-of-an-avatar/ New Media, Life and Work Online Wed, 30 Mar 2011 13:29:21 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Health News in Second Life: The Anatomy of Avatars « ScienceRoll http://www.calebbooker.com/blog/2009/02/03/roi-in-virtual-worlds-anatomy-of-an-avatar/comment-page-1/#comment-2253 Health News in Second Life: The Anatomy of Avatars « ScienceRoll Sat, 14 Mar 2009 14:50:04 +0000 http://www.calebbooker.com/blog/?p=982#comment-2253 [...] ROI in Virtual Worlds - Anatomy of an Avatar (Caleb Booker) [...] [...] ROI in Virtual Worlds – Anatomy of an Avatar (Caleb Booker) [...]

]]> By: Caleb Booker http://www.calebbooker.com/blog/2009/02/03/roi-in-virtual-worlds-anatomy-of-an-avatar/comment-page-1/#comment-2182 Caleb Booker Wed, 04 Mar 2009 19:23:41 +0000 http://www.calebbooker.com/blog/?p=982#comment-2182 I'd be interested in seeing what they produced Iggy O. Keep me in the loop. I’d be interested in seeing what they produced Iggy O. Keep me in the loop.

]]> By: Iggy O http://www.calebbooker.com/blog/2009/02/03/roi-in-virtual-worlds-anatomy-of-an-avatar/comment-page-1/#comment-2181 Iggy O Wed, 04 Mar 2009 18:01:25 +0000 http://www.calebbooker.com/blog/?p=982#comment-2181 I've added a link to your article from my blog about Qwaq and "Walled Garden" approaches to SL. I'll also have my first-year writing students read this in the fall semester. They write about virtual worlds and one project involves businesses who go in-world (SL) and how they market themselves. I'd not thought before how the appearance of their reps influences potential customers. I’ve added a link to your article from my blog about Qwaq and “Walled Garden” approaches to SL.

I’ll also have my first-year writing students read this in the fall semester. They write about virtual worlds and one project involves businesses who go in-world (SL) and how they market themselves. I’d not thought before how the appearance of their reps influences potential customers.

]]> By: More on the virtual worlds | Musings http://www.calebbooker.com/blog/2009/02/03/roi-in-virtual-worlds-anatomy-of-an-avatar/comment-page-1/#comment-2060 More on the virtual worlds | Musings Wed, 11 Feb 2009 20:52:25 +0000 http://www.calebbooker.com/blog/?p=982#comment-2060 [...] Anatomy of an avatar [...] [...] Anatomy of an avatar [...]

]]> By: The SLENZ Update - No 45, February 10, 2009 « Second Life Education in New Zealand http://www.calebbooker.com/blog/2009/02/03/roi-in-virtual-worlds-anatomy-of-an-avatar/comment-page-1/#comment-2039 The SLENZ Update - No 45, February 10, 2009 « Second Life Education in New Zealand Tue, 10 Feb 2009 09:37:00 +0000 http://www.calebbooker.com/blog/?p=982#comment-2039 [...] The second is his followup, ROI in Virtual Worlds - Anatomy of an Avatar (http://www.calebbooker.com/blog/2009/02/03/roi-in-virtual-worlds-anatomy-of-an-avatar/) [...] [...] The second is his followup, ROI in Virtual Worlds – Anatomy of an Avatar (http://www.calebbooker.com/blog/2009/02/03/roi-in-virtual-worlds-anatomy-of-an-avatar/) [...]

]]> By: Donald Schwartz AKA Austen Scanlan http://www.calebbooker.com/blog/2009/02/03/roi-in-virtual-worlds-anatomy-of-an-avatar/comment-page-1/#comment-1986 Donald Schwartz AKA Austen Scanlan Wed, 04 Feb 2009 23:00:45 +0000 http://www.calebbooker.com/blog/?p=982#comment-1986 Suggested additional reading: Avatar Based Marketing by Paul Hemp, Harvard Business Review, June 2006. DS Suggested additional reading: Avatar Based Marketing by Paul Hemp, Harvard Business Review, June 2006.

DS

]]> By: Donald Schwartz AKA Austen Scanlan http://www.calebbooker.com/blog/2009/02/03/roi-in-virtual-worlds-anatomy-of-an-avatar/comment-page-1/#comment-1985 Donald Schwartz AKA Austen Scanlan Wed, 04 Feb 2009 22:21:51 +0000 http://www.calebbooker.com/blog/?p=982#comment-1985 Hi Caleb: I'm going to share this with some of my LinkedIn Groups. Maybe we can get some additional comments. Cheers, DS Hi Caleb:

I’m going to share this with some of my LinkedIn Groups. Maybe we can get some additional comments.

Cheers,
DS

]]> By: I have always admired Caleb Booker’s in … « Must … Write … Something http://www.calebbooker.com/blog/2009/02/03/roi-in-virtual-worlds-anatomy-of-an-avatar/comment-page-1/#comment-1983 I have always admired Caleb Booker’s in … « Must … Write … Something Tue, 03 Feb 2009 20:51:34 +0000 http://www.calebbooker.com/blog/?p=982#comment-1983 [...] I have always admired Caleb Booker’s insights like this exquisite blog post discussing The Anatomy of an Avatar. He particularly caused me to revisit an issue I thought I had settled for myself, text v.s. voice [...] [...] I have always admired Caleb Booker’s insights like this exquisite blog post discussing The Anatomy of an Avatar. He particularly caused me to revisit an issue I thought I had settled for myself, text v.s. voice [...]

]]> By: Caleb Booker http://www.calebbooker.com/blog/2009/02/03/roi-in-virtual-worlds-anatomy-of-an-avatar/comment-page-1/#comment-1982 Caleb Booker Tue, 03 Feb 2009 19:21:25 +0000 http://www.calebbooker.com/blog/?p=982#comment-1982 Hi Nic, congrats on snatching up first post! RE: "delving deeper" - I hadn't really intended to take on the 'teacher role' on my blog at all I suppose. It's enough we know what we're doing, right? But it started to become clear that it was time to assemble these ideas in some kind of cohesive format. Glad you're seeing the value, and much more to come! RE: "two points" - I don't really have an intent to address both points each time, as it's the SERIES overall trying to accomplish these things. This post in particular is very much a "stuff you need to know" kind of post. Future posts will link back to this one heavily; this way specific how-tos can be done much more succinctly. I thought that was presupposed by the titles used, but I guess I should try to be clearer for you. Overall I think I'm happy considering the number of topics hit in a single post... tough this whole blogging art, isn't it? :) Someday I'll sit down and do a more formal, more thoroughly proofread and referenced NON-BLOG version. Maybe a book. Having said that, looking back on the post I think maybe the ROIs are listed at the end should have been rephrased... IE: 1) real user engagement 2) increased customer contact 3) improved employee relations 4) easier initiation of sales contacts 5) happier, more productive employees Live and learn I guess! Hi Nic, congrats on snatching up first post!

RE: “delving deeper” – I hadn’t really intended to take on the ‘teacher role’ on my blog at all I suppose. It’s enough we know what we’re doing, right? But it started to become clear that it was time to assemble these ideas in some kind of cohesive format. Glad you’re seeing the value, and much more to come!

RE: “two points” – I don’t really have an intent to address both points each time, as it’s the SERIES overall trying to accomplish these things. This post in particular is very much a “stuff you need to know” kind of post. Future posts will link back to this one heavily; this way specific how-tos can be done much more succinctly.

I thought that was presupposed by the titles used, but I guess I should try to be clearer for you. Overall I think I’m happy considering the number of topics hit in a single post… tough this whole blogging art, isn’t it? :) Someday I’ll sit down and do a more formal, more thoroughly proofread and referenced NON-BLOG version. Maybe a book.

Having said that, looking back on the post I think maybe the ROIs are listed at the end should have been rephrased… IE:
1) real user engagement
2) increased customer contact
3) improved employee relations
4) easier initiation of sales contacts
5) happier, more productive employees

Live and learn I guess!

]]> By: nic mitham http://www.calebbooker.com/blog/2009/02/03/roi-in-virtual-worlds-anatomy-of-an-avatar/comment-page-1/#comment-1980 nic mitham Tue, 03 Feb 2009 18:28:22 +0000 http://www.calebbooker.com/blog/?p=982#comment-1980 Hey Caleb, Good to see you delving a little deeper into the dynamics of virtual worlds. But, unless I missed it, did you actually answer the second of your two points?... This is the second of a series dedicated to answering two questions: 1. Why are virtual worlds a good alternative to existing technologies? 2. How can one best get a Return On Investment (ROI) from virtual world ventures? Hey Caleb,

Good to see you delving a little deeper into the dynamics of virtual worlds.

But, unless I missed it, did you actually answer the second of your two points?…

This is the second of a series dedicated to answering two questions:

1. Why are virtual worlds a good alternative to existing technologies?
2. How can one best get a Return On Investment (ROI) from virtual world ventures?

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