Caleb Booker

Business in Virtual Worlds

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How Backchat Makes Your Presentation A Killer

I recently caught this bit of brilliance from presentation expert Olivia Mitchell. In her post How to Present While People are Twittering she did a fantastic job hitting the main reasons an audience talking amongst itself can be an amazing thing:

Benefits of the back channel to the audience

  1. It helps audience members focus
  2. The audience gets more content
  3. Audience members can get questions answered on the fly
  4. The audience can participate
  5. The audience can innovate
  6. You don’t have to be physically present to participate
  7. You can connect with people
  8. You can do something else

What about the speaker?

  • The typing means you’re provoking interest
  • Your colleagues can answer questions for you
  • You’ll get immediate feedback
  • They won’t fall asleep

See the full blog post for details, as well as a follow-up including feedback from the comments. She also expands into some great ideas on how to manage the backchat - manage it or it will manage you!

How this fits in with Clever Zebra’s virtual events is pretty obvious. Every event we’ve ever run has had backchat built right in: the speaker in the virtual world uses the voice channel, and the audience uses the built-in local text chat from the same environment. We’ve even experimented with fielding questions from the audience this way, although on that end we find people tend to want a private aside with the moderator instead of asking publicly.

Your best bet: build backchat into your event strategy. Don’t let a tool this powerful go to waste!

One Response to “How Backchat Makes Your Presentation A Killer”

  1. Jeff Barr’s Blog » Links for Sunday, March 15, 2009 Says:

    [...] Caleb Booker: How Backchat Makes Your Presentation A Killer - “Every event we’ve ever run has had backchat built right in: the speaker in the virtual world uses the voice channel, and the audience uses the built-in local text chat from the same environment. We’ve even experimented with fielding questions from the audience this way, although on that end we find people tend to want a private aside with the moderator instead of asking publicly.“ [...]

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