Archive for March, 2009

vBusiness Expo Call For Cases

Click here for the official call for cases.

Finally the word is out: this May we’ll be holding the next vBusiness Expo! For those of you unfamiliar, this is an enterprise-focused learning conference held online in virtual 3D spaces.

The first one was in Second Life, the second in Forterra’s OLIVE. We’ll be making more announcements over the coming days, including exact dates (roughly it is the first 2wks in May) and a call for event partners. As usual you can expect some surprises too!

Now, normally this would be the part where one would put out a “call for papers”, but that’s not what we want at all. We’re more interested in hearing from people who can tell us about their experiences.

Does this sound like you?

  1. Have you used virtual worlds to solve a real business problem?
  2. Do you work directly for the organization involved?
  3. Can explain how you did it in just 12mins?

We want to hear from people working in enterprise, education, learning, meetings and events and simulations.

Submit Your Proposal in One Easy Step

Email nick@cleverzebra.com with the title or subject of your talk. That’s it, we’ll work out the details from there.

Ongoing updates, including the official call for cases, can be found at vBusinessexpo.com.

Business in Virtual Worlds News Roundup – Mar 9-15 2009

Headlines about virtual worlds just from the last week. See the archive page for past weeks.

This was the week of non-news news. There were more stories about nothing of significance than I have ever seen. I’ve done my best not to post any of them. I may have failed here and there. Apologies.

Oh, and for those of you who had been celebrating it on Saturday, I hope you had a happy Pi Day!

Disclaimer: As with everything on my blog, the opinions expressed here are mine and do not reflect on Clever Zebra, the vBusiness Expo, my friends, my family, my blip channel, any of the other “Jack of All Strange” stuff that I do, etc etc etc… k here we go:


Top Stories

New partnerships and collaborations:

SuperSecret closes first funding round of $10 million for its virtual world
Another kids world with some unique features gains big development capital.

Worlds.com CEO: We’re ‘Absolutely’ Going To Sue Second Life And World Of Warcraft
Yes, Worlds.com is actually filing lawsuits over ownership of the concept of virtual worlds. No, Worlds.com is not making any friends anywhere on planet Earth. Yes, there are more opinions about this whole thing than you can shake a stick at… no point in augmenting the pile with mine.

Second Life: Celebrate Library Careers in Children’s Literature
The American Library Association’s (ALA) continues its investigations into virtual worlds.

Branded Virtual Goods Boost Purchase Intent By 20% Or More On Social Networks
Kind of a vague, niched statistic but the implication is Virtual Goods = Sales.

Events

“Virtual Worlds – Best Practices in Education” Conference: March 27-29, 2009
I wouldn’t normally link to an individual event, preferring to talk about the industry itself, but this should be a good one. Good luck and best wishes to the organizers!

Virtual business meetings etiquette
Not really directly about virtual worlds, but the principals hold true.

Want to Hold a Virtual Event of Your Own?
Clever Zebra offers event support and white-label services for anyone interested in a branded gathering in a virtual space. Everything from venue setup and hosting to VIP orientation to speaker coordination.

Training and Education

Second Life a tool for teaching in 3-D
University of Western Ontario does some Psych classes in SL. Nice overview at Canada.com, but I’m mostly linking it for the picture of these photogenic fellas. Smile!

Second Life brings virtual world to students
University of Nebraska-Lincoln enters SL.

Government and Military

US Rep. Kucinich blasts touring virtual reality game used for Army recruiting
Worried it glorifies killing. You know what… I gotta admit, it looks like fun.

Marketing

Hip-Hop Artist DMC Welcomes All To His Virtual World
Props go to the marketing team that wrangled this story out of NY1.

Webcam Brings 3-D to Topps Sports Cards
Ok, that’s a pretty cool gimmick. I might even buy some baseball cards this year. Haven’t done that since I was a kid!

Gaming

SOE Introducing LiveGamer RMT Service To Vanguard
So basically, you can now buy yourself the super-powerful character and equipment you always wanted with a little USD. Anybody have word on community backlash here?

Nerds Only

5 Open Source Virtual Worlds Set to Duke it Out in 2009
It’s a nerd’s paradise out there.

Hands Free 3D
A 3D camera is used as an interface for Second Life. Neat.

Newbs Only

Second Life dating- reality or fantasy?
This subject has been rehashed so often it is officially “Newbs Only” now.

Virtual dealings in Second Life pose real-life privacy risks: study
Whoops, it’s the year 2000 again and we’re all talking about this fancy dancy new “e-Commerce” stuff.

Second Life Still Gets Great Press, Even When It’s Dying
Whoops, Fast Company just confused itself with a third-rate tech blog.

Sociological Oddities

No, There Were No “Terrorists”
The Intelligence Advanced Research Projects Activity (IARPA) drops the whole notion of terrorists in virtual spaces. See the official report (PDF). I remember being completely baffled by all of these people warning of terrorists in virtual spaces back when it was in vogue to scream “everybody panic”! Glad its over.

paidContent.org – The New Virtual Red-Light District: Second Life Tackles Its Sex Problem
The official announcement went out this week and it’s all anyone can talk about it seems. Reasons this is a cue to sigh and roll one’s eyes:

  1. Sorry, there’s a problem?
  2. Isn’t this already dealt with by private islands?
  3. The press won’t care that this is a “fix”. They’ll go wherever the smut is. Thanks for calling more attention to it and making it easier to find.

Did I miss an important story? Got feedback? Leave a comment below, or email me at
info [at] calebbooker.com

How Backchat Makes Your Presentation A Killer

I recently caught this bit of brilliance from presentation expert Olivia Mitchell. In her post How to Present While People are Twittering she did a fantastic job hitting the main reasons an audience talking amongst itself can be an amazing thing:

Benefits of the back channel to the audience

  1. It helps audience members focus
  2. The audience gets more content
  3. Audience members can get questions answered on the fly
  4. The audience can participate
  5. The audience can innovate
  6. You don’t have to be physically present to participate
  7. You can connect with people
  8. You can do something else

What about the speaker?

  • The typing means you’re provoking interest
  • Your colleagues can answer questions for you
  • You’ll get immediate feedback
  • They won’t fall asleep

See the full blog post for details, as well as a follow-up including feedback from the comments. She also expands into some great ideas on how to manage the backchat – manage it or it will manage you!

How this fits in with Clever Zebra‘s virtual events is pretty obvious. Every event we’ve ever run has had backchat built right in: the speaker in the virtual world uses the voice channel, and the audience uses the built-in local text chat from the same environment. We’ve even experimented with fielding questions from the audience this way, although on that end we find people tend to want a private aside with the moderator instead of asking publicly.

Your best bet: build backchat into your event strategy. Don’t let a tool this powerful go to waste!

A New Open-Source World Suddenly Appears

Grace McDunnough blogged today about Sirikata, an BSD licensed open source platform for virtual worlds aiming to come out in Alpha in the next few months. This is a project from Stanford University, and if you’re a developer you can already download the code.

Take a look at the teaser video. It looks pretty good! (Videos scale to full-screen quite gracefully.)

The plan is to not only to provide a set of libraries and protocols which can be used to deploy a virtual world, but they’re also doing the smart thing and creating fully featured sample implementations.

Techie Only Section

In this video Daniel Horn and Ewen Cheslack-Postava gives a high level overview over the Sirikata system architecture. Recorded at Stanford University January 29th 2009.

Business Networking In Action

As part of our preparations for the next vBusiness Expo I’ve been spending a little time tying up loose ends from the last one we held in OLIVE during the summer of ’08. As I went through old screenshots I saw the crowds of people, panels, presenters, etc.

It was these three images, however, that stood out from the rest:

 

This was taken on the second day just after a session. A few of us ended up gathered at the bottom of a staircase and had one of the best conversations about the future applications of virtual spaces I’ve ever been a part of.

My avatar is the one without a nametag, but it sure is nice that OLIVE allows us to use our real names. Thanks to R Davies, Eilif Trondsen, Michael Cohen, Dan Gillette, Anders Gronstedt, Stephen Wright, and Steve Mahaley for a mind-expanding time that day.

 

Here’s another impromptu meet after a session. Robert Gehorsam, President of Forterra Systems, is out in the lobby here fielding a number of questions about where the company is going and what OLIVE is capable of doing.

 

I was actually running an errand at the end of the day when I happened to run into this fellow here on the stairs. As it turned out he had really needed to get in touch with us all day but just didn’t quite have the opportunity, so he flagged me down as I passed and we caught up.

Our guests want two things from our expos:

  1. Learn something useful.
  2. Network with like-minded businesspeople.

The presentations speak for themselves: high on case studies and how-tos, low on opinions and advertorials. The pictures above, however, really answer the need for business networking. Without even really building “discussion areas”, these side conversations and connections were being made throughout the entire expo.

All of it without an ounce of jet fuel.