What does that tell you about “closed” vs “open”.

/soapbox

BOSTON, MA – November 09, 2010 – The Immersive Education Initiative (http://ImmersiveEducation.org) today unveiled iED 3D/VR™, the open and royalty-free cross-platform 3D/VR mesh file format that enables 3D and virtual reality (3D/VR) content to be created once and and experienced across a range of virtual worlds, games, simulators and mixed/augmented reality applications. The culmination of over 2 years of work conducted through the Open File Formats Technology Working Group (OFF.TWG), iED 3D/VR is aligned with the COLLADA standard and currently supported by official iED virtual world platforms realXtend, Open Wonderland, Open Simulator (“OpenSim”) and Open Cobalt in addition to the candidate iED platform Sirikata.

A range of hands-on workshops will be given at iED 2011 (http://MediaGrid.org/summit) to teach educators how to create cross-platform 3D/VR content using a variety of authoring tools, including Google Sketchup and Blender, and starting immediately virtual training sessions will be provided to Initiative members online and free of charge.

iED 3D/VR is designed specifically to enable 3D and virtual reality content to be exchanged between all official Immersive Education Initiative platforms. To this end, iED 3D/VR a functional subset of COLLADA that is tested across conformant iED platforms to ensure consistent content representation from platform to platform. The current baseline profile for iED 3D/VR features static 3D mesh models and textures. New features and capabilities, such as animation and skinning, are now being added as well.

Thousands of Members Worldwide at http://ImmersiveEducation.org

The Immersive Education Initiative is a non-profit international collaboration of universities, colleges, research institutes, consortia and companies that are working together to define and develop open standards, best practices, platforms, and communities of support for virtual reality and game-based learning and training systems. Thousands of faculty, teachers, researchers, staff, administrators and students are members of the Immersive Education Initiative.

To learn more about the Media Grid, Immersive Education or the Education Grid visit:
http://MediaGrid.org, http://ImmersiveEducation.org and http://TheEducationGrid.org

• web.alive (recent AVAYA acquisition)
• Vastpark (wow, they’ve come a long way!)
• OLIVE (nice one guys, way to survive!)
• Teleplace (workspace, used to be named QWAQ)

This is just great to see. Not only are these four solid platforms completely worthy of the business, but it’s also a great response to the doom and gloom prophesy that so many were indulging in a few months ago. Welcome to the new workspace guys, it isn’t going anywhere anytime soon.

Further reading:

Thanks for the links Joe.

• Google Maps goes 3D – In-browser 3D is the holy grail of virtual spaces, always has been.
• Second Life users are angry at Linden Lab – In other news, spring came this year and summer could be next…
• OpenSim is becoming a serious contender – We always hoped it would, but did we expect it?
• ASSEMB’LIVE releases devkit – It’s getting even more awesome every day, worth a look. video
• web.alive releases a content development kit – looks like AVAYA is going ahead with development.
• Wonderland is alive and kicking – Project Wonderland became Open Wonderland, and they’re some shocking good.
• IMVU is a monster – $40 million coming in for 2010, and they’re hiring.
• Worlds.com and NCSoft lawsuit settled – … and I hope they got next to nothing the lousy thieves…
• Blue Mars hasn’t closed yet – I already own a copy of Final Fantasy XIII so I’m good, thanks.
• Apple is planning a virtual world store – After the idiotic iPad, I’ve zero sense of anticipation here…
• Second Life bigger than ever – Any speculation on my part as to why will result in a boring, boring debate… consumer PCs are generally fast enough now, that’s why.
• ProtonMedia, On24, and InXpo are all still doing big business
• Dozens of new government and private sector projects launched over the last few months for procedural training, prototyping, therapy, education, conferencing, etc…

Now you know.

Doug Thompson, CEO of Remedy Communications

I’ve long been a fan of the work Virtual Ability Inc. (VAI) has done creating one of Second Life’s most flawless and in-depth orientation experiences. They’ve firmly established themselves as innovators in the field and so, when I find out about projects they’ve been a part of, I pay attention.

This is why I took notice when Doug Thompson mentioned in conversation that Remedy Communications had worked with them on a project funded by the Telemedicine and Advanced Technology Research Center (TATRC) of the US Army Medical Research and Materiel Command (USAMRMC). (There was a full press release about the project, linked here.)

For virtual environment geeks, this is a nice look at a use of the “behind-the-firewall” solution Linden Lab provides. For everyone else, however, this is a good look at why virtual environments are meaningful in the first place and how they can make all the difference to those using them.

Join us today at 2pm PST (10pm GMT) in Second Life for this latest session of Virtual Worlds Keynote. Question and answer period will immediately follow this quick 10-15 minute presentation.

—

To join us in Second Life, you’ll need to do the following:

1. Go to SecondLife.com, create an account, and install the software.
2. Log in through the Second Life software using your user name.
3. Click here to be teleported to our studio before 2pm Pacific.

The document reads like a bit of a eulogy, filled with memories of the golden years and happy thoughts of their achievements. This, I can accept – they’re going down and aren’t funded by anyone, so there are no stock holders to give solid explanations to. What I’m not so sure about is the blame they cast upon the “economic downturn”.

This was a world whose primary source of revenue was virtual goods, an industry that saw $1.38 Billion in investment last year. What happened?

As business began to slide, they started tinkering with the toy:

Throughout the last year and this quarter, we have fought the good fight by churning out new features and revisions as fast as we possibly could. [...] introduced a whole new suite of casual games, a completely new foundation for our user interface, improved internal efficiencies for the product, real estate, a whole new level of Community Involvement, etc, etc. On top of that, we’ve revised our first user experience several times [...]

This is a little disconcerting. While the move to get the “first user experience” right was a positive one, it should have been perfected back when they opened the world in 2003. The rest of these tweaks are just that – tweaks. Ask Blizzard what effect applying patches to World of Warcraft has on customer loyalty and new user generation.

What it comes down to is this: you can’t be a computer geek or Web 2.0 guru after the initial build of a .com. Instead, you have to be a business geek and entrepreneurial guru. Specialists built the enterprise, and now new specialists are needed to run it.

To put it another way: architects and engineers who build skyscrapers don’t busy themselves making sure the offices are leased out and a maintenance crew is taking care of the place. The reverse is also true: most landlords can’t manage a construction project.

Sure, every once in awhile these two specialties are combined in one person, but this is why there’s only one Steve Jobs and one Bill Gates. Its a very rare individual that can handle both roles.

There needs to be an understanding, now that we’ve seen the dot-com boom and bust and we’ve seen so many of these worlds rise and fall, that there’s a difference between building a company and running it. This needs to be a common understanding, out there in the open, not as a criticism of anyone’s skill but as a way of placing value on specialization.

Disclaimer: As with everything on my blog, the opinions expressed here are mine and do not reflect on Clever Zebra, the vBusiness Expo, my friends, my family, my blip channel, any of the other “Jack of All Strange” stuff that I do, etc etc etc… k here we go:

Top Stories

Interview with Mark Kingdon, CEO, Second Life
Talking about Second Life as a business tool:

ProtonMedia Upgrades ProtoSphere
Includes 250 person auditoriums, single-port firewall traversal, and a healthy bundle of gadgets.

The Bottom Line on Second Life 2.0
My attempt at being both succinct and in-depth at the same time about the new viewer upgrade.

Events

UPCOMING: Monday, March 1st at 2pm Pacific – Anders Grondstedt, President of The Gronstedt Group, as he tells us how Schneider Electric and IBM have found a strategic planning solution in Second Life. Attend the live event here.

Virtual Fashion Offers Opportunities for Designers
Using virtual environments to launch fashion products.

Why We Sold Our Real Building and Went Totally Virtual
Presentation on the transition into using virtual environments as training and collaboration tools.

Real World Expos in Virtual Spaces
How sales were impacted by having a virtual component to a real world expo.

Training and Education

Virtual Worlds Best Practices in Education Conference – March 12-13
The “big show” in education. Don’t miss it!

Problem-based learning in Second Life: new resource
University of Derby and Aston University releases “Best Practices in Virtual Worlds Teaching: A guide to using problem-based learning in Second Life”, download it here.

Government and Military

Second Life at Work
The Department of Agriculture seeks to use Second Life as a meetings and collaboration tool.

Gaming

Child’s Play Goes Virtual: CBSNews.com Visits Engage Expo Floor
See video below on CNN’s coverage of the Engage! toy fair:

Watch CBS News Videos Online

Advertisers are disappointed with Sony’s virtual world as an ad platform
… because it sucks. Sorry Sony.

Health

Imagine Solutions: Transforming health care through a patient-focused delivery system
The Mayo Clinic looks at SL.

Virtual Poster Session = Green Travel
Pharma covers a global pharmaceutical firm conducting a virtual poster session in ProtoSphere.

Second Lives Clinic: demonstrating autologous stem cell transplant in Crohn’s disease
Take THAT Crohn’s disease!

Nerds

Scientific Research in Virtual Worlds
Detailing efforts in Sociology, Psychology, and Engineering. Lots of cool stuff here.

Newbs

Is ‘Virtual World’ replacing reality?
Everybody panic!!!

Misc.

Virtual worlds pose compliance risks
A fantastic breakdown of the issues surrounding communication, behavior and archiving risks in virtual worlds.

Why sales of virtual goods are soaring.
Forbes takes a look at virtual goods.

Linden Lab boss: sex isn’t the key to Second Life
PC Pro is embarrassed into thinking before typing. Kudos to Linden Lab for responding to this kind of thing; a good change in policy.

1. Interface Cleanup: The old interface was a disaster. There’s no other way to say it. For new users it was like being threatened with the edge of a broken bottle, daring them to try to figure that nonsense out. This is much better. Well, not perfect, but better than a broken bottle in the face.
2. Current Location Easily Accessible: Just like in your web browser, your location in Second Life is now at the top of your screen. Copy/paste it into a document, send it to a friend, or paste locations up there that you want to visit. Now if they could find a way to make them shorter and more memorable…
3. Places To Explore: The worst part about entering Second Life for the first time, apart from the interface, has been the complete lack of direction for finding something interesting to do. While some will inevitably whine about the “preferential treatment” these destinations are getting, this was a critical change.
4. Improved Avatar Customization: Its still way to complex for new users, but they’ve made it much easier than it was before.
5. You can buy a house!: In the real world you can just buy a house and furnish it, and now you can in Second Life too. Thank goodness. Before you had to buy some land, make sure it was big enough for what you needed (which, as a new user, you have no real clue about), then find somewhere that sells houses, and figure out the build tools to deploy it correctly. Forget all that now: just go buy a house. *whew*
6. Webpages On Walls: A game-changing feature. Watch YouTube or run other Flash-based applications on your wall, no problem. Even bigger: users can just click the surface to automatically zoom in on it properly. Genius!

I’m usually loathe to give the Linden Lab crew too much credit for development of new features as it all seemingly comes at a glacier’s pace, but this was a huge leap forward for them. New users might actually get through an entire orientation without smashing their keyboards in frustration! Well done guys.

Now don’t stop here; keep it up!

Video Resources

A general overview of the Second Life 2.0 interface.

Web content on walls parts 1 and 2
(called “Shared Media” because they just can’t help but make up new terminology for you to learn… aren’t you grateful… )

You can buy a house. (“Linden Homes”)

The full set of in-depth tutorials covering every little thing in the new interface.

Second Life Basic Orientation

A short 2 minute clip describing what you need to know to go to a meeting in Second Life. I created this video for Clever Zebra with simplicity in mind: just cover the basics, and worry about extras like avatar customization and flying after people have had a meeting and perceive that learning more is worth the extra time.

As always your feedback welcome.

Firstly, why should you bother?

I took a tour of Mellanium‘s environment again today, and what really struck me was the level of detail visible. I was looking at this highly detailed model of the Titanic with textures so good I could zoom in on the knots in the wood. That’s impressive, but what was even better was that I could glance across the room and see a fully rendered locomotive and old fighter plane.

The interface was obvious. Fixing up my avatar was easy. The voice just worked. Full-screen mode just worked. We could easily hand files to each other, view PowerPoint and fully rendered web pages with Flash support, and snap privacy settings in the room on and off with a click. All of this right in the web browser.

So its a beautiful thing, tested with up to 90 concurrent users and it runs on your mom’s laptop. While things with Avaya’s buyout of Nortel make things a little shaky, this isn’t a platform to be underestimated.

At the beginning I promised information on how to get an early start. Its simple: buy a cheap copy of Unreal Tournament 2004. It comes bundled with UnrealEd, which is all you need to begin building environments right now. Import your static meshes from Maya or 3D Studio Max, and you’re just a step away from publication.

Now we just have to wait for Avaya to release the dev kit. I’ve been lead to believe that good news is on the way, but beyond that we’ll just have to wait and see.

1. Whiteboard - Being able to sit in a room with a bunch of other people and talk online is great, but being able to pop notes up about what people are saying and draw quick sketches (without having to learn to build please…) would be a game-changer for many people.
2. PA System – Just being able to designate certain people as temporarily “holding the mic” would make large meetings much more feasible. Having no session controls over voice has caused a number of calamities and driven more than one client to other applications.
3. Separate the 2nd Floor – This means establishing separate audio channels on top of one another; say, one for the 1st floor and one for the 2nd. People want a lobby downstairs and an office upstairs, and they want their conversations to be private in both places. The lack of functionality here means some strangely stretched out designs.
4. Real Names – Face it: the naming convention was a cute idea in the beginning, but it just seems idiotic to corporate users. Let us use our own names over our heads.
5. File Transfer Between Avatars – People have files. They want to share those files between each other. PDFs, PPTs, and VCFs are the most commonly requested that I hear about. Let us pass files to each other without breaking immersion and fiddling with email. It doesn’t have to be anything elaborate, just a simple drag/drop http transfer call would do. Integrate a little of the existing browser code with a spot on the option wheel for “Send File” and you’re good.

I just had to spend three minutes removing “this is huge”, “obviously”, “why isn’t this already done?”, and “please!” from the entries… cut the blog entry’s length in half.

And no, I’m not going to the Jira and there’s no possible way I’m asking my clients to go in there. The Jira is a nice bug tracker, but that is not how an enterprise-level piece of software gets designed.

Ok… I’m stepping off the soapbox…