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	<title>Comments on: ROI In Virtual Worlds &#8211; The New User Experience</title>
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	<link>http://www.calebbooker.com/blog/2009/02/10/roi-in-virtual-worlds-the-new-user-experience/</link>
	<description>New Media, Life and Work Online</description>
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		<title>By: azwaldo</title>
		<link>http://www.calebbooker.com/blog/2009/02/10/roi-in-virtual-worlds-the-new-user-experience/comment-page-1/#comment-2578</link>
		<dc:creator>azwaldo</dc:creator>
		<pubDate>Mon, 20 Jul 2009 18:46:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.calebbooker.com/blog/?p=1080#comment-2578</guid>
		<description>Many thanks for providing such a thoughtful post about this topic.  Great read, many solid suggestions.  I have a question about your advice regarding an &quot;exit&quot;, as it relates to an activity I am developing (not an orientation path, more of a user-skills reinforcement opportunity for new users...described here:  http://www.tinyurl.com/d7sp9l ).

Where you have mentioned Advanced tutorials, Stacks of freebies, and Teleports to random places as &quot;seeming like good ideas&quot; but &quot;NOT themselves proper exits&quot;,  I wonder:


Is this mainly related to the specific objective you explain (&quot;our guests have arrived for a specific purpose&quot;)?  Or, do you see these offerings as lacking value in a broader sense?</description>
		<content:encoded><![CDATA[<p>Many thanks for providing such a thoughtful post about this topic.  Great read, many solid suggestions.  I have a question about your advice regarding an &#8220;exit&#8221;, as it relates to an activity I am developing (not an orientation path, more of a user-skills reinforcement opportunity for new users&#8230;described here:  <a href="http://www.tinyurl.com/d7sp9l" rel="nofollow">http://www.tinyurl.com/d7sp9l</a> ).</p>
<p>Where you have mentioned Advanced tutorials, Stacks of freebies, and Teleports to random places as &#8220;seeming like good ideas&#8221; but &#8220;NOT themselves proper exits&#8221;,  I wonder:</p>
<p>Is this mainly related to the specific objective you explain (&#8220;our guests have arrived for a specific purpose&#8221;)?  Or, do you see these offerings as lacking value in a broader sense?</p>
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		<title>By: Ai Austin</title>
		<link>http://www.calebbooker.com/blog/2009/02/10/roi-in-virtual-worlds-the-new-user-experience/comment-page-1/#comment-2525</link>
		<dc:creator>Ai Austin</dc:creator>
		<pubDate>Thu, 28 May 2009 16:15:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.calebbooker.com/blog/?p=1080#comment-2525</guid>
		<description>These are great comments and there is much useful advice here.  Its excellent that you brought tother so much material and many les in one place.  Thanks, and thanksto other commentators for the various links too.

I might also point at a set of freely usable introduction videos for Second Life/Opensim users that we have found to be very helpful from &quot;Ho Max&quot;...

http://imohax.com/heyavatar/</description>
		<content:encoded><![CDATA[<p>These are great comments and there is much useful advice here.  Its excellent that you brought tother so much material and many les in one place.  Thanks, and thanksto other commentators for the various links too.</p>
<p>I might also point at a set of freely usable introduction videos for Second Life/Opensim users that we have found to be very helpful from &#8220;Ho Max&#8221;&#8230;</p>
<p><a href="http://imohax.com/heyavatar/" rel="nofollow">http://imohax.com/heyavatar/</a></p>
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		<title>By: Caleb Booker</title>
		<link>http://www.calebbooker.com/blog/2009/02/10/roi-in-virtual-worlds-the-new-user-experience/comment-page-1/#comment-2240</link>
		<dc:creator>Caleb Booker</dc:creator>
		<pubDate>Thu, 12 Mar 2009 02:53:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.calebbooker.com/blog/?p=1080#comment-2240</guid>
		<description>Hi Gwyn, thanks for the kind words! 

RE: Video - not too many use it at all, and I didn&#039;t actually find an example of it anywhere. We have a &quot;playing video&quot; training panel but as far as using video to give orientation, yours is the first I&#039;ve heard mention it. Can I get a SLurl to check it out?

To be honest I&#039;m not entirely certain it&#039;s a good idea unless you do several hacks:

1. Make the video play automatically, without the user having to find the Play controls.
2. Put it on a particle! This way it always faces the screen.
3. Make the particle follow the user through the orientation, and sense where they are to play context-sensitive instructions.
4. Keep the area very low on prims and using tiny textures! We don&#039;t want even a bit of the user&#039;s bandwidth to keep that video buffering!

Technically all these things are possible right now, but rarely implemented because of the amount you&#039;d have to spend on both coding and video (machinima) production. Having said that, if you wanted to make a world-class eye-popping orientation, that would be the way to do it.


RE: Optimal orientation time - well that depends entirely on your audience&#039;s intentions. If the assumption is that they&#039;re coming in for good and getting used to the environment is their ONLY goal for the day, you can go 30-60 minutes if you like. If they&#039;re coming in for the first time out of curiosity just to have fun and explore, you can go as high as 20 minutes. If they&#039;re coming in to attend a lecture or meeting, it had better be 10.</description>
		<content:encoded><![CDATA[<p>Hi Gwyn, thanks for the kind words! </p>
<p>RE: Video &#8211; not too many use it at all, and I didn&#8217;t actually find an example of it anywhere. We have a &#8220;playing video&#8221; training panel but as far as using video to give orientation, yours is the first I&#8217;ve heard mention it. Can I get a SLurl to check it out?</p>
<p>To be honest I&#8217;m not entirely certain it&#8217;s a good idea unless you do several hacks:</p>
<p>1. Make the video play automatically, without the user having to find the Play controls.<br />
2. Put it on a particle! This way it always faces the screen.<br />
3. Make the particle follow the user through the orientation, and sense where they are to play context-sensitive instructions.<br />
4. Keep the area very low on prims and using tiny textures! We don&#8217;t want even a bit of the user&#8217;s bandwidth to keep that video buffering!</p>
<p>Technically all these things are possible right now, but rarely implemented because of the amount you&#8217;d have to spend on both coding and video (machinima) production. Having said that, if you wanted to make a world-class eye-popping orientation, that would be the way to do it.</p>
<p>RE: Optimal orientation time &#8211; well that depends entirely on your audience&#8217;s intentions. If the assumption is that they&#8217;re coming in for good and getting used to the environment is their ONLY goal for the day, you can go 30-60 minutes if you like. If they&#8217;re coming in for the first time out of curiosity just to have fun and explore, you can go as high as 20 minutes. If they&#8217;re coming in to attend a lecture or meeting, it had better be 10.</p>
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		<title>By: Gwyneth Llewelyn</title>
		<link>http://www.calebbooker.com/blog/2009/02/10/roi-in-virtual-worlds-the-new-user-experience/comment-page-1/#comment-2239</link>
		<dc:creator>Gwyneth Llewelyn</dc:creator>
		<pubDate>Thu, 12 Mar 2009 00:33:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.calebbooker.com/blog/?p=1080#comment-2239</guid>
		<description>Amazing tips, Caleb! 

Having had my team design a few orientation areas, mostly for corporate customers, I oersonally favour short orientation areas with little text and a lot of images. That&#039;s particularly important for an international audience, as 60% of all SL residents don&#039;t speak English as their first language.

I totally absolutely agree about graphical design consistency; about having live helpers stand by; and about making the route to an event (or destination that &quot;makes sense&quot;) the primary objective. That makes a LOT of sense, and the exit should be *obvious*, or as obvious as possible.

Interestingly, none of those examples you gave use video, or if they do, you didn&#039;t mention it. I wonder if you had bad experiences with video? (e.g. people don&#039;t know how to get it to play or how to zoom in to watch, or it lags them too much, or they spend more time watching the video than actually learning how to do things, etc.). We&#039;ve found that Torley&#039;s videos are quite good as a *complement* — although the orientation area itself should work pretty much without the videos too, since some might never be able to see them.

In your experience, what is the appropriate (reasonable!) time for finishing an orientation area? One hour is clearly too much for VIP guests, of course. 10-15 minutes seems reasonable enough. What do you think?

Thanks for posting such a valuable resource here!</description>
		<content:encoded><![CDATA[<p>Amazing tips, Caleb! </p>
<p>Having had my team design a few orientation areas, mostly for corporate customers, I oersonally favour short orientation areas with little text and a lot of images. That&#8217;s particularly important for an international audience, as 60% of all SL residents don&#8217;t speak English as their first language.</p>
<p>I totally absolutely agree about graphical design consistency; about having live helpers stand by; and about making the route to an event (or destination that &#8220;makes sense&#8221;) the primary objective. That makes a LOT of sense, and the exit should be *obvious*, or as obvious as possible.</p>
<p>Interestingly, none of those examples you gave use video, or if they do, you didn&#8217;t mention it. I wonder if you had bad experiences with video? (e.g. people don&#8217;t know how to get it to play or how to zoom in to watch, or it lags them too much, or they spend more time watching the video than actually learning how to do things, etc.). We&#8217;ve found that Torley&#8217;s videos are quite good as a *complement* — although the orientation area itself should work pretty much without the videos too, since some might never be able to see them.</p>
<p>In your experience, what is the appropriate (reasonable!) time for finishing an orientation area? One hour is clearly too much for VIP guests, of course. 10-15 minutes seems reasonable enough. What do you think?</p>
<p>Thanks for posting such a valuable resource here!</p>
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		<title>By: The SLENZ Update - No 56, March 11, 2009 &#171; Second Life Education in New Zealand</title>
		<link>http://www.calebbooker.com/blog/2009/02/10/roi-in-virtual-worlds-the-new-user-experience/comment-page-1/#comment-2232</link>
		<dc:creator>The SLENZ Update - No 56, March 11, 2009 &#171; Second Life Education in New Zealand</dc:creator>
		<pubDate>Wed, 11 Mar 2009 05:14:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.calebbooker.com/blog/?p=1080#comment-2232</guid>
		<description>[...] piece, ROI in Virtual Worlds - The New User Experience (http://www.calebbooker.com/blog/2009/02/10/roi-in-virtual-worlds-the-new-user-experience/ ) , part of his ROI in Virtual World series (http://www.calebbooker.com/blog/roi-in-virtual-worlds/ [...]</description>
		<content:encoded><![CDATA[<p>[...] piece, ROI in Virtual Worlds &#8211; The New User Experience (<a href="http://www.calebbooker.com/blog/2009/02/10/roi-in-virtual-worlds-the-new-user-experience/" rel="nofollow">http://www.calebbooker.com/blog/2009/02/10/roi-in-virtual-worlds-the-new-user-experience/</a> ) , part of his ROI in Virtual World series (<a href="http://www.calebbooker.com/blog/roi-in-virtual-worlds/" rel="nofollow">http://www.calebbooker.com/blog/roi-in-virtual-worlds/</a> [...]</p>
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		<title>By: Jeff Barr&#8217;s Blog &#187; Links for Monday, March 9, 2009</title>
		<link>http://www.calebbooker.com/blog/2009/02/10/roi-in-virtual-worlds-the-new-user-experience/comment-page-1/#comment-2221</link>
		<dc:creator>Jeff Barr&#8217;s Blog &#187; Links for Monday, March 9, 2009</dc:creator>
		<pubDate>Mon, 09 Mar 2009 13:08:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.calebbooker.com/blog/?p=1080#comment-2221</guid>
		<description>[...] Caleb Booker: ROI In Virtual Worlds - The New User Experience - &#8220;If we wanted to bring people in to engage in our experience, we needed to design an orientation that was going to get them there! I’ve broken it all down into seven basic steps.&#8220; [...]</description>
		<content:encoded><![CDATA[<p>[...] Caleb Booker: ROI In Virtual Worlds &#8211; The New User Experience &#8211; &#8220;If we wanted to bring people in to engage in our experience, we needed to design an orientation that was going to get them there! I’ve broken it all down into seven basic steps.&#8220; [...]</p>
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		<title>By: Caleb Booker</title>
		<link>http://www.calebbooker.com/blog/2009/02/10/roi-in-virtual-worlds-the-new-user-experience/comment-page-1/#comment-2190</link>
		<dc:creator>Caleb Booker</dc:creator>
		<pubDate>Fri, 06 Mar 2009 14:35:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.calebbooker.com/blog/?p=1080#comment-2190</guid>
		<description>Caliandris - wow those are all great points! Thanks!</description>
		<content:encoded><![CDATA[<p>Caliandris &#8211; wow those are all great points! Thanks!</p>
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		<title>By: Caliandris</title>
		<link>http://www.calebbooker.com/blog/2009/02/10/roi-in-virtual-worlds-the-new-user-experience/comment-page-1/#comment-2187</link>
		<dc:creator>Caliandris</dc:creator>
		<pubDate>Fri, 06 Mar 2009 10:26:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.calebbooker.com/blog/?p=1080#comment-2187</guid>
		<description>Great article... most of the major problems with orientations that I&#039;ve seen are covered... the one that really irritates is having trees and vegetation too near to the path a hapless inexperienced person is expected to traverse.  Getting your camera tangled in a tree is something many people have trouble with.

Also: putting your orientation experience or initial walkway on a sim convergence.  I can&#039;t tell you how many times I have seen that (Dell did this)!  *Especially* if the borderline isn&#039;t obvious and so your poor orientation victims find themselves crashing, disappearing through the floor and bouncing along the sea floor to the horizon.

Lastly, understanding the differences between the sexes.  It&#039;s one of those &quot;why men don&#039;t ask for directions and women turn the maps upside down sort of thing....&quot; Men like to be told what the target is, where to go, how to get there... women like the freedom to explore.  Both can be accommodated in a good orientation experience.</description>
		<content:encoded><![CDATA[<p>Great article&#8230; most of the major problems with orientations that I&#8217;ve seen are covered&#8230; the one that really irritates is having trees and vegetation too near to the path a hapless inexperienced person is expected to traverse.  Getting your camera tangled in a tree is something many people have trouble with.</p>
<p>Also: putting your orientation experience or initial walkway on a sim convergence.  I can&#8217;t tell you how many times I have seen that (Dell did this)!  *Especially* if the borderline isn&#8217;t obvious and so your poor orientation victims find themselves crashing, disappearing through the floor and bouncing along the sea floor to the horizon.</p>
<p>Lastly, understanding the differences between the sexes.  It&#8217;s one of those &#8220;why men don&#8217;t ask for directions and women turn the maps upside down sort of thing&#8230;.&#8221; Men like to be told what the target is, where to go, how to get there&#8230; women like the freedom to explore.  Both can be accommodated in a good orientation experience.</p>
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		<title>By: Caleb Booker</title>
		<link>http://www.calebbooker.com/blog/2009/02/10/roi-in-virtual-worlds-the-new-user-experience/comment-page-1/#comment-2180</link>
		<dc:creator>Caleb Booker</dc:creator>
		<pubDate>Wed, 04 Mar 2009 15:54:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.calebbooker.com/blog/?p=1080#comment-2180</guid>
		<description>Riven - Yeah I agree, Virtual Ability is a stunner! A bit long, mind, but for what they&#039;re trying to accomplish that&#039;s entirely appropriate.

Rails - Well, see Step 1.

Dave - I&#039;d love to see the orientation script! Is it available online anywhere?</description>
		<content:encoded><![CDATA[<p>Riven &#8211; Yeah I agree, Virtual Ability is a stunner! A bit long, mind, but for what they&#8217;re trying to accomplish that&#8217;s entirely appropriate.</p>
<p>Rails &#8211; Well, see Step 1.</p>
<p>Dave &#8211; I&#8217;d love to see the orientation script! Is it available online anywhere?</p>
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		<title>By: Caleb Booker</title>
		<link>http://www.calebbooker.com/blog/2009/02/10/roi-in-virtual-worlds-the-new-user-experience/comment-page-1/#comment-2179</link>
		<dc:creator>Caleb Booker</dc:creator>
		<pubDate>Wed, 04 Mar 2009 15:40:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.calebbooker.com/blog/?p=1080#comment-2179</guid>
		<description>Thanks Kwame! I&#039;m Caleb though. :)

Oh and great work in Virtual London, fantastic stuff.</description>
		<content:encoded><![CDATA[<p>Thanks Kwame! I&#8217;m Caleb though. <img src='http://www.calebbooker.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Oh and great work in Virtual London, fantastic stuff.</p>
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