ROI in Virtual Worlds

This series is dedicated to answering two questions:

  1. Why are virtual worlds a good alternative to existing technologies?
  2. How can one best get a Return On Investment (ROI) from virtual world ventures?

These are, largely, off-the-cuff as I largely use them as a method of collecting my thoughts while I create a more formal and comprehensive book on the subject. Feel free, however, to email me if you feel that there is a topic that needs to be covered.