Caleb Booker

Business in Virtual Worlds

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2pm Today: Dell Takes Local Events Global

Laura P Thomas, Social Media Strategist, Dell
Events are a great way to create word of mouth marketing, but taking them to a worldwide audience is expensive. Using immersive virtual world technologies you can expand your local event to a global audience without breaking the budget.
Today at 2pm Pacific Virtual Worlds Keynote will be host to [...]

Today’s VWK Event: From Contact to Client

Ernie C Young, Head Coach, SalesTeam East LLC
Want to know how to leverage Second Life to get new clients? Today’s guest is sales guru Ernie Young presenting: “Moving From Contact to Client in Second Life – Finding a Sales Process to Gain and Keep Customers for Life”. If you’ve ever had an interest in getting [...]

Innovation Trumps Technology

This is a blog about how new technology solves problems for business. In order to make that meaningful, however, I need to keep a sharp eye out for moments where we’re getting a little carried away with our philosophy. Take, for instance, these two viral videos:

Lady Gaga Telephone (Pomplamoose cover)
See also Single Ladies (Put A [...]

2pm PST Today: Supermarket Planograms in 3D

Justin Bovington, CEO – Rivers Run Red
You would be shocked at how much time and effort goes into planning your supermarket experience. Stock isn’t just tossed up onto the shelves by category, but careful work goes into how to lead people’s eyes across the products and onto what they need to move the fastest. There’s [...]

There.com Follows Forterra Into The Light

An official announcement was posted on the There.com website that they will be closing their doors on March 9, 2010. We knew this would happen to a few more worlds, although I admit to being surprised at There.com’s departure. It looks like 2010 will be the year the wheat is separated from the chaff.
The document [...]

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