Caleb Booker

Business in Virtual Worlds

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Innovation Trumps Technology

This is a blog about how new technology solves problems for business. In order to make that meaningful, however, I need to keep a sharp eye out for moments where we’re getting a little carried away with our philosophy. Take, for instance, these two viral videos:

Lady Gaga Telephone (Pomplamoose cover)
See also Single Ladies (Put A [...]

Jane McGonigal: Gaming can make a better world

Games like World of Warcraft give players the means to save worlds, and incentive to learn the habits of heroes. What if we could harness this gamer power to solve real-world problems? Jane McGonigal says we can, and explains how.
One of the biggest challenges I have always faced in my efforts to broaden the appeal [...]

Video: Goodbye There.com

There are dozens of videos on YouTube entitled “Goodbye There.com” right now, and well over a hundred “There.com” videos posted just this week. I thought this one from Osprey Therian was worth a look for people who never actually used the There.com platform. It includes a good look at the pet AI, some of the [...]

The New Rush Begins

I’m seeing signs of the new rush into virtual worlds beginning. Let me give you a few references:

Myst Online is back! Why does this mean anything? Well, it failed twice. The game just isn’t financially viable. The creators, however, just switched the lights on and aren’t even worried about making any money out of it. [...]

Virtual Heroism

Congratulations and kudos to the Nonprofit Commons project, fighting for the greater good in some inspired ways. I’m in awe of the scope here - the vision for this project was huge. I’ll have to make sure to meet the organizers someday, they must be a real force to be reckoned with.

About TechSoup’s Nonprofits In [...]

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