Caleb Booker

Business in Virtual Worlds

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The Bottom Line on Second Life 2.0

Linden Lab re-conceived its Second Life viewer (finally!) and created a new product. There is a lot of information about it, but here’s the short version:

Interface Cleanup: The old interface was a disaster. There’s no other way to say it. For new users it was like being threatened with the edge of a broken bottle, [...]

Video: Real World Expos in Virtual Spaces

Last night Hélène Zuili, CEO of MakeMyWorlds, covered a specific case study of prototyping and rehearsing processes around a trade show exhibit using Second Life. She covers what tools were used for booth conception, marketing and sales, as well as how the virtual world component was used during the real world event to complement the [...]

Today At 4PM Pacific Time: Why We Sold Our Real Building and Went Totally Virtual

Clear a half-hour of your schedule at 4pm SLT and join us in Second Life (SLurl) as our guest Jonena Relth, President of TBD Consulting, gives a 15 minute presentation entitled: “Why We Sold Our Real Building and Went Totally Virtual”. We’ll be recording and broadcasting live through Treet.tv.
If tough economic times have driven your [...]

Top 5 Most Commonly Requested Second Life Features

I was reading something about how a small cadre of vocal power users can skew the development of a virtual world platform, and it got me thinking about the kinds of things corporate clients I’ve worked with have asked for in the past. Oddly, these are things that don’t even seem to be on anyone’s [...]

Why Concurrency Matters

I have a lot of work to do today, but to hell with all of it for a minute. This needs addressing.
Last week I put some notes down about what I wanted in a virtual world largely as a thought exercise to help me collect ideas as I worked on a project for Clever Zebra. [...]