Caleb Booker

Last week I had mentioned that I was planning some experiments to answer two questions:

1. Can I design new tools that enable new ways for small business to work?
2. How many ways can I experiment directly with selling a real-world product in Second Life?

These are not small questions! As things are developing, I’m facing the possibility of this consuming the entire blog. That doesn’t help anybody: the content that already goes here gets lost in the shuffle, and the experimental results end up a disorganized mess.

So I’m building out a space at http://www.CalebBooker.com/lab. Currently all you can do there is join the mailing list, which I encourage you to do! We’ll be organizing events, seminars, and analysis of various experiments, but for this to work it needs to be a two-way conversation. Results are sometimes measured in sales, but often in Second Life they’re based on how well ideas are received. This means that your opinion will really count, and joining the mailing list is the first step to really influencing what happens here.

Who Is This Really For?

Join the list if any of these apply to you:

• You currently have a business in a virtual world.
• You want to build a new online business.
• You own a real-world business but haven’t found a way to reach into the virtual world.
• You have an idea but aren’t sure how to implement it.
• You have a vested interest in the applications of virtual worlds for business.
• You’re familiar with web marketing but aren’t quite seeing how virtual worlds tie in.

If any of this sounds like you, you’ll want to come to the lab. See you there!

Posted on September 9th, 2008 under business, new media, virtual worlds. RSS 2.0 feed. Leave a response, or trackback.