The Experience Economy
In attempting to explain to people why Clever Zebra focuses on events I often find myself describing how people naturally absorb and remember information. The problem with this is that I fall into the trap of selling this concept called “engagement”, and then having to then explain what in the world engagement is and why you should care.
This is why the following presentation about the “experience economy” is, for me anyhow, a true shift in the way I think about my virtual evangelism. This economic shift is something that brings along with it an entire lexicon, profit model and value system that goes a long way toward explaining the successes and failures in virtual world business practices.
Take some time to really understand what’s being said here. This is 14 minutes well spent.
http://www.ted.com Customers want to feel what they buy is authentic, but “Mass Customization” author Joseph Pine says selling authenticity is tough because, well, there’s no such thing. He talks about a few experiences that may be artificial but make millions anyway.