Business in Virtual Worlds
Games like World of Warcraft give players the means to save worlds, and incentive to learn the habits of heroes. What if we could harness this gamer power to solve real-world problems? Jane McGonigal says we can, and explains how.
One of the biggest challenges I have always faced in my efforts to broaden the appeal [...]
Catching up on my news reader for the past few weeks, and this leapt off the screen: China Bans Foreign Investment In Online Games, Virtual Worlds.
Good lord!
China’s perverse blanket censorship of the Internet was one thing – if the Chinese people want their thoughts to be controlled by a bureaucracy that’s their business. Public opinion [...]
In attempting to explain to people why Clever Zebra focuses on events I often find myself describing how people naturally absorb and remember information. The problem with this is that I fall into the trap of selling this concept called “engagement”, and then having to then explain what in the world engagement is and why [...]
Feed from Clever Zebra
