Business in Virtual Worlds
Games like World of Warcraft give players the means to save worlds, and incentive to learn the habits of heroes. What if we could harness this gamer power to solve real-world problems? Jane McGonigal says we can, and explains how.
One of the biggest challenges I have always faced in my efforts to broaden the appeal [...]
There are dozens of videos on YouTube entitled “Goodbye There.com” right now, and well over a hundred “There.com” videos posted just this week. I thought this one from Osprey Therian was worth a look for people who never actually used the There.com platform. It includes a good look at the pet AI, some of the [...]
An official announcement was posted on the There.com website that they will be closing their doors on March 9, 2010. We knew this would happen to a few more worlds, although I admit to being surprised at There.com’s departure. It looks like 2010 will be the year the wheat is separated from the chaff.
The document [...]
Linden Lab re-conceived its Second Life viewer (finally!) and created a new product. There is a lot of information about it, but here’s the short version:
Interface Cleanup: The old interface was a disaster. There’s no other way to say it. For new users it was like being threatened with the edge of a broken bottle, [...]
Last night Hélène Zuili, CEO of MakeMyWorlds, covered a specific case study of prototyping and rehearsing processes around a trade show exhibit using Second Life. She covers what tools were used for booth conception, marketing and sales, as well as how the virtual world component was used during the real world event to complement the [...]
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