Tag Archive for 'ROI'

Innovation Trumps Technology

This is a blog about how new technology solves problems for business. In order to make that meaningful, however, I need to keep a sharp eye out for moments where we’re getting a little carried away with our philosophy. Take, for instance, these two viral videos: Lady Gaga Telephone (Pomplamoose cover) See also Single Ladies [...]

Jane McGonigal: Gaming can make a better world

Games like World of Warcraft give players the means to save worlds, and incentive to learn the habits of heroes. What if we could harness this gamer power to solve real-world problems? Jane McGonigal says we can, and explains how. One of the biggest challenges I have always faced in my efforts to broaden the [...]

Business in Virtual Worlds News – mid Feb 2010

I think I’ll have to start doing these general “Stuff You May Have Missed” news roundups on a regular basis again. There’s just too much good stuff out there! Disclaimer: As with everything on my blog, the opinions expressed here are mine and do not reflect on Clever Zebra, the vBusiness Expo, my friends, my [...]

Video: Real World Expos in Virtual Spaces

Last night Hélène Zuili, CEO of MakeMyWorlds, covered a specific case study of prototyping and rehearsing processes around a trade show exhibit using Second Life. She covers what tools were used for booth conception, marketing and sales, as well as how the virtual world component was used during the real world event to complement the [...]

Virtual Worlds Keynote Launches Monday!

This Monday at 2pm PST (GMT -7) the first episode of Virtual Worlds Keynote will be recorded in Second Life. If you’d like to be in the audience you can click here (SLurl) to teleport to the studio. Please note: we intend to keep the live audience small and exclusive, so get there early! Our [...]