April 5th, 2010 by Caleb Booker
Laura P Thomas, Social Media Strategist, Dell Events are a great way to create word of mouth marketing, but taking them to a worldwide audience is expensive. Using immersive virtual world technologies you can expand your local event to a global audience without breaking the budget. Today at 2pm Pacific Virtual Worlds Keynote will be [...]
March 8th, 2010 by Caleb Booker
Justin Bovington, CEO – Rivers Run Red You would be shocked at how much time and effort goes into planning your supermarket experience. Stock isn’t just tossed up onto the shelves by category, but careful work goes into how to lead people’s eyes across the products and onto what they need to move the fastest. [...]
March 4th, 2010 by Caleb Booker
An official announcement was posted on the There.com website that they will be closing their doors on March 9, 2010. We knew this would happen to a few more worlds, although I admit to being surprised at There.com’s departure. It looks like 2010 will be the year the wheat is separated from the chaff. The [...]
March 2nd, 2010 by Caleb Booker
Machinima is real-time animation using games and virtual worlds. NYC based Global Kids have enriched the art-form with their social issue work, all created in Teen Second Life. Draxtor Despres talked to participants and staff at GK as well as enlightens us with some machinima history and….the FUTURE…. Lots of goodness here: Draxtor, Global Kids, [...]
February 23rd, 2010 by Caleb Booker
Last night Hélène Zuili, CEO of MakeMyWorlds, covered a specific case study of prototyping and rehearsing processes around a trade show exhibit using Second Life. She covers what tools were used for booth conception, marketing and sales, as well as how the virtual world component was used during the real world event to complement the [...]