Caleb Booker

Business in Virtual Worlds

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Posts tagged economics

2pm PST Today: Supermarket Planograms in 3D

Justin Bovington, CEO - Rivers Run Red
You would be shocked at how much time and effort goes into planning your supermarket experience. Stock isn’t just tossed up onto the shelves by category, but careful work goes into how to lead people’s eyes across the products and onto what they need to move the fastest. There’s [...]

There.com Follows Forterra Into The Light

An official announcement was posted on the There.com website that they will be closing their doors on March 9, 2010. We knew this would happen to a few more worlds, although I admit to being surprised at There.com’s departure. It looks like 2010 will be the year the wheat is separated from the chaff.
The document [...]

Video: Machinima - virtual videos for social good!

Machinima is real-time animation using games and virtual worlds. NYC based Global Kids have enriched the art-form with their social issue work, all created in Teen Second Life. Draxtor Despres talked to participants and staff at GK as well as enlightens us with some machinima history and….the FUTURE….
Lots of goodness here: Draxtor, Global Kids, [...]

Video: Real World Expos in Virtual Spaces

Last night Hélène Zuili, CEO of MakeMyWorlds, covered a specific case study of prototyping and rehearsing processes around a trade show exhibit using Second Life. She covers what tools were used for booth conception, marketing and sales, as well as how the virtual world component was used during the real world event to complement the [...]

VWK Update: Real World Expos in Virtual Spaces

If you’re able to get a half-hour cleared at 2pm SLT today, do join us in Second Life (SLurl) for the next session of Virtual Worlds Keynote. Hélène Zuili, CEO of MakeMyWorlds will give a case study entitled “Real World Expos in Virtual Spaces”. If you’ve ever wondered about a true marriage of real and [...]

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