Business in Virtual Worlds
I find myself adopting the role of debunker and myth-breaker lately. Yet another “nobody takes virtual worlds seriously” message from a tech blogger. (IT guys… sheesh…) I’m not quite ready to make further announcements about Virtual Worlds Keynote, so how to address this?
Tell you what, its been a few days since I hit the news [...]
I’ve heard peculiar rumblings from people that Alternate Reality Games are over. Right… like virtual worlds are over.
Here are a few neat bits from 2009:
An interesting, if quite complex, ARG was launched as a promo for the new Star Trek movie. Not sure who was behind putting it together but it looks like they did [...]
The headline: $1.38 Billion Invested in 87 Virtual Goods-Related Companies Worldwide in 2009
That’s an industry that’s ready to affect real-world economy.
Couple this with Korea’s Supreme Court declaring that virtual currency legally has real-world value, and things are about to go from “hectic growth” to “complete mayhem”.
Buckle your seatbelts!
In just under two weeks or so I’ll be launching a new series in partnership with Treet.tv. The focus: case studies and “how-to” lessons that each demonstrate specifically what companies are doing in virtual spaces right now to see some kind of ROI.
Why am I doing this? There is a serious gap that needs filling. [...]
Today was an interesting day for the folks over at Linden Lab. They announced an upgrade to MySQL 5.0, which is truly a harrowing adventure for any self-respecting geek. On the financial side, the news also came out that an existing investor in Linden Lab sold shares of the company to the venture capital firm [...]
Feed from Clever Zebra
