Quick ARG Update
I’ve heard peculiar rumblings from people that Alternate Reality Games are over. Right… like virtual worlds are over.
Here are a few neat bits from 2009:
An interesting, if quite complex, ARG was launched as a promo for the new Star Trek movie. Not sure who was behind putting it together but it looks like they did a bang-up job:
Star Trek XI (2009) ARG Alternate Reality Game Summary
There’s also a pretty fancy looking one out right now for the new Sherlock Holmes movie.
Nine Inch Nails launched another ARG, this time for the Year Zero album: “An alternate reality game emerged parallel to the Year Zero concept, expanding upon its storyline. Clues hidden on tour merchandise initially led fans to discover a network of fictitious, in-game websites that describe an “Orwellian picture of the United States circa the year 2022″. Before Year Zero’s release, unreleased songs from the album were found on USB drives hidden at NIN concert venues in Lisbon and Barcelona, as part of the alternate reality game.”
*** VIDEO REMOVED ***
The only video I could find was… too disturbing for this blog.
And of course, let’s not forget the Alternate Reality Game for the Video Game:
Singularity ARG recap
This is a very… “polished” ARG. Go buy a Mazda, the future depends on it:
33 Keys Alternate Reality Game for 2010 Mazda3
Oh, and in case you’re wondering, I looked into it and… yes… THEY are still out there, although I suspect their numbers have dwindled and their activities slowed for now considering… well anyhow, there was a big push in early 2009, but many abrupt changes have lead me to believe it has changed hands and they’re working out a new direction.
Anyone out there interested in creating a new reality, please get in touch.
