Video: Real World Expos in Virtual Spaces
Last night Hélène Zuili, CEO of MakeMyWorlds, covered a specific case study of prototyping and rehearsing processes around a trade show exhibit using Second Life. She covers what tools were used for booth conception, marketing and sales, as well as how the virtual world component was used during the real world event to complement the exhibition and optimize the investment.
Virtual Worlds Keynote
Real World Expos in Virtual Spaces
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What I really enjoyed about this presentation was the specifics on how this experience impacted sales. In addition to information on how salespeople became better prepared before the expo, we saw some actual conversion numbers on people visiting the virtual exhibits and following up with the company in question.
Please join us next week (Monday, March 1 at 2pm Pacific) when our guest will be Anders Grondstedt, President of The Gronstedt Group, as he tells us how Schneider Electric and IBM have found a strategic planning solution in Second Life.
