Caleb Booker

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Tag Streaming Video With Overlay.TV

CC Chapman brought this to my attention. Watch the video, it’s pretty hilarious. For those of you in a hurry, I’ll sum up: Overlay.tv is a video player that lets you tag any video anywhere on the web with clickable commentary. From Managing The Gray:

In the demo we pulled in a video of a trumpet player from YouTube and tagged his t-shirt to go to Amazon to buy a similar one. Anyone can take any video and place overlays on it. The process is quick, easy and powerful.

Here’s an example of the tool in action on Michael Jackson’s Thriller.

Omg. Thriller. Roflmao. Anyhow…

This is a winner for two reasons:

  1. You can embed the player in a blog post, which means that people will be using this to annotate any number of videos all across the web. It’s fun!
  2. You have to log in to tag, which encourages you to surf Overlay.TV to watch videos instead of any other video source. I can see people getting emailed a YouTube video and asking: “I wonder if there’s an Overlay version up yet?”

Very cool stuff, although I’m curious as to how they’re going to combat a million people wanting to put “liar” tags over every politician’s face and “loser” over… well… everyone else’s. We’ll see.

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