The New Media Comes Into Focus
A new experience opened up recently. In a sense, Carmina (SLurl) is the virtual world rendering of the SL Things To Do blog. Don’t let that fool you into thinking that this is just a place with a bunch of landmarks. (See video below.)
Peek into the lives of two avatars, one who’s left, the other who’s left behind.
Help Burton find Carmina while collecting stamps in your special passport created for this journey. While collecting these stamps visits some of Second Life’s™ finest locations. The journey is about to begin, the ending is yet come.
To read more about this, please visit http://slthingstodo.com/main
What kind of commercial does this remind you of? It kind of sounds like an amusement park, doesn’t it?
If you’re looking at using virtual worlds for marketing purposes, study Carmina. This is fun, engaging, encourages social interaction, and creates a community around its brand. It does this by offering them a challenge that, succeed or not, is a pleasure to pursue.
This is the central strength of the virtual environment: it creates experiences. Yes, there are other hard applications (like training, fast prototyping, data visualization, etc..) but at its most basic, this is about picturing yourself somewhere else having an interaction with another person. To that end, Carmina nails it.
The person who can clearly define and bottle why Carmina does it so well precisely will make serious waves.
